Agencies line up for Honda Motor Europe creative brief

Honda Motor Europe has opened talks with creative agencies about its advertising requirements.

Honda: incumbents are unaffected
Honda: incumbents are unaffected

The company contacted agencies two weeks ago with a through-the-line brief to cover 22 markets across Europe. It is understood that the brief does not affect the accounts currently handled by Wieden & Kennedy London and Mcgarrybowen. 

W&K created an ad in February to promote the Civic featuring Team GB climber Imogen Horrocks. The agency also works on the Jazz model. 

In 2015, Mcgarrybowen created a spot for the HR-V that showed dancers in a synchronised routine.

Honda appointed DigitasLBi as  its pan-European content agency of record in 2016, involving all models.

A Honda spokesman said: "We have no comment to make regarding any pitch process, but we look forward to continuing our long and fruitful relationship with W&K and Mcgarrybowen in 2018."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus