The Government is talking to agencies about a creative account to
encourage teenagers to stay in education longer.
It has invited consortiums to compete for business for a government
A leading contender for the contract is thought to be Capita, a private
sector supplier, that is pitching with BMP DDB.
BMP is leading the marketing part of the tender process with other
agencies offering support outside advertising.
Capita Group provides strategic education services that operate in more
than 23,000 schools. Capita works for the Government on a local and
An announcement on the appointment of a consortium was expected after
the General Election. Other groups are thought to be in contention.
Capita provides services for private companies and for various
government agencies, including utilities, city councils and the BBC. It
offers human resource management, information technology, property
management and customer service.
Capita works across 156 local authorities and provides services such as
payroll overseeing. The group's turnover is made up by about 17 per cent
in education. The rest comes from government and the private sector.
BMP was unavailable for comment as Campaign went to press.