Agencies line up for job of keeping teens in higher education

The Government is talking to agencies about a creative account to

encourage teenagers to stay in education longer.

It has invited consortiums to compete for business for a government


A leading contender for the contract is thought to be Capita, a private

sector supplier, that is pitching with BMP DDB.

BMP is leading the marketing part of the tender process with other

agencies offering support outside advertising.

Capita Group provides strategic education services that operate in more

than 23,000 schools. Capita works for the Government on a local and

national level.

An announcement on the appointment of a consortium was expected after

the General Election. Other groups are thought to be in contention.

Capita provides services for private companies and for various

government agencies, including utilities, city councils and the BBC. It

offers human resource management, information technology, property

management and customer service.

Capita works across 156 local authorities and provides services such as

payroll overseeing. The group's turnover is made up by about 17 per cent

in education. The rest comes from government and the private sector.

BMP was unavailable for comment as Campaign went to press.