Agencies line up for Kopparberg pitch

SWEDEN - Cider of Sweden is looking for an agency to handle the advertising for its Kopparberg cider brand.

Kopparberg…the makers Cider of Sweden are hunting for an ad agency
Kopparberg…the makers Cider of Sweden are hunting for an ad agency

The company, which first launched Kopparberg in the UK in 2006, initially requires an agency to develop a £1 million integrated campaign that helps promote the Kopparberg range.

A request for information was sent out to agencies earlier this week, with chemistry meetings due to take place mid-November. The process is being handled by the AAR.

Kopparberg is currently the third-largest premium packaged cider brand in the UK, behind Magners and Bulmers.However, its pear variant is the biggest-selling pear cider on the market.

The company is understood to be concerned with recent high-profile launches of pear cider variants by some of its main rivals and wants to retain its number-one position.

In the past, Kopparberg has worked with agencies on a project-by-project basis.

Arena BLM handles all of Kopparberg's media planning and buying work.