Agencies line up for Majestic Wine tasks

Majestic Wine is reviewing its creative and media accounts.

Majestic Wine: reviewing its creative and media arrangements
Majestic Wine: reviewing its creative and media arrangements

The retailer, which has 160 stores in the UK, is approaching agencies through the AAR.

Until now, Majestic has focused communications on direct marketing, through Haygarth, which has worked on the account for more than eight years.

The retailer is now expected to ramp up its advertising in a bid to build awareness as a rival to supermarkets.

Majestic does not currently retain a creative or a media agency. It has previously used Trinity Communications for communications planning, but the agency is closing its doors.

Majestic's previous customer-focused activity included a 2009 campaign that saw it launch a quarterly customer wine guide that moved away from traditional wine lists towards a lifestyle-oriented publication. The guides included tips on how best to serve wine, including food-pairing tips and tasting notes.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

How can we rebuild trust in the media?

Digital cities for digital citizens

How to make your ads clear