Agencies line up for Oxfam brand pitch

Oxfam International is on the hunt for an agency or agency group to redesign its global brand identity and support the change with an advertising campaign.

Oxfam: calls brand pitch
Oxfam: calls brand pitch

The charity is meeting selected agencies for a question-and-answer briefing this week and is understood to be planning to implement the new global brand work towards the end of this year.

Oxfam International appointed Fallon as its global strategy and design agency in August last year.

The incumbent agency on Oxfam's UK advertising account is Rainey Kelly Campbell Roalfe/Y&R and the charity also works with CheezeDMG on its UK digital marketing account.

Oxfam GB appointed Watson Phillips Norman to handle the digital and direct marketing for its donor recruitment work in April.

Oxfam International is a confederation of 14 organisations working with more than 3,000 partners in around 100 countries.