Kickers, the footwear and clothing label owned by the Pentland
Group, is putting its UK creative account out to pitch and is talking to
a number of undisclosed agencies about the task.
The pitch is being overseen by the marketing director for Kickers,
Willie Irvine. He said: 'We're still early on in the process but we have
major growth plans for the brand, both for the UK and worldwide.'
In October 1997, Mother and Rocket won the business, worth pounds 1
million, after a six-way pitch. The same year the fashion label extended
its core shoe business by launching its own brand of clothing. Mother
produced the 'well-stitched' campaign before the brand took its
advertising in-house to Pentland Visual Communications.
Fellow Pentland brand, the sportswear clothing label Ellesse, has seen
final pitches from Miles Calcraft Briginshaw Duffy, D'Arcy and Doner
Cardwell Hawkins for its creative account. A result is due next week.