Kimberly-Clark has asked at least three agencies to pitch for a
substantial chunk of its below-the-line business, following its split
with Barraclough Hall Woolston Gray last month.
WWAV Rapp Collins, the Tunbridge Wells-based Simpson Mahoney Parrock and
CDP are thought to have been among the agencies vying for the
Barraclough Hall worked on a project for Andrex toilet tissue earlier
this year, but the relationship ended. Kimberly-Clark has now put out a
brief for its Huggies and Kleenex brands, which is thought to centre
around sales promotion and data collection tasks.
The below-the-line review is part of a wider look by Kimberly-Clark at
all its marketing operations. The company centralised its entire media
account into MindShare earlier this year (Campaign, 30 April) and is in
the final stages of a global creative centralisation, which is being
fought out between its worldwide roster agencies, Ogilvy & Mather, J.
Walter Thompson and FCB (Campaign, 20 November).
Kimberly-Clark has been forced into a wholesale marketing and
advertising review by declining sales across Europe, although the Andrex
brand, which has spent more than pounds 7 million on advertising in this
country through FCB over the last year, remains strong in the UK.
A spokeswoman at Kimberly-Clark was unable to provide any information
about the review.