Agencies line up to pitch for Kimberly-Clark below-the-line accounts

Kimberly-Clark has asked at least three agencies to pitch for a substantial chunk of its below-the-line business, following its split with Barraclough Hall Woolston Gray last month.

Kimberly-Clark has asked at least three agencies to pitch for a

substantial chunk of its below-the-line business, following its split

with Barraclough Hall Woolston Gray last month.



WWAV Rapp Collins, the Tunbridge Wells-based Simpson Mahoney Parrock and

CDP are thought to have been among the agencies vying for the

business.



Barraclough Hall worked on a project for Andrex toilet tissue earlier

this year, but the relationship ended. Kimberly-Clark has now put out a

brief for its Huggies and Kleenex brands, which is thought to centre

around sales promotion and data collection tasks.



The below-the-line review is part of a wider look by Kimberly-Clark at

all its marketing operations. The company centralised its entire media

account into MindShare earlier this year (Campaign, 30 April) and is in

the final stages of a global creative centralisation, which is being

fought out between its worldwide roster agencies, Ogilvy & Mather, J.

Walter Thompson and FCB (Campaign, 20 November).



Kimberly-Clark has been forced into a wholesale marketing and

advertising review by declining sales across Europe, although the Andrex

brand, which has spent more than pounds 7 million on advertising in this

country through FCB over the last year, remains strong in the UK.



A spokeswoman at Kimberly-Clark was unable to provide any information

about the review.