Agencies line up to pitch for launch of Conran’s new store

The Conran Shop is talking to agencies about developing an advertising campaign to launch its second UK store in London’s Marylebone High Street this autumn.

The Conran Shop is talking to agencies about developing an

advertising campaign to launch its second UK store in London’s

Marylebone High Street this autumn.



The interiors chain, owned by Sir Terence Conran, has shunned

traditional advertising in the past, using its own designers’ work.

However, the launch of the Marylebone shop, coupled with the proposed

opening of a Glasgow store next year, is thought to be too much for the

Conran Shop to handle on its own.



Two agencies are involved in the pitch, which will lead to to a press

and poster campaign targeting stylish, young consumers. Geoff Marshall,

the Conran Shop’s managing director, was unavailable for comment as

Campaign went to press.



Sir Terence opened his first Conran Shop in London, in 1975. Plans to

open a shop in New York have been plagued with problems from

conservation groups.



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