The Conran Shop is talking to agencies about developing an
advertising campaign to launch its second UK store in London’s
Marylebone High Street this autumn.
The interiors chain, owned by Sir Terence Conran, has shunned
traditional advertising in the past, using its own designers’ work.
However, the launch of the Marylebone shop, coupled with the proposed
opening of a Glasgow store next year, is thought to be too much for the
Conran Shop to handle on its own.
Two agencies are involved in the pitch, which will lead to to a press
and poster campaign targeting stylish, young consumers. Geoff Marshall,
the Conran Shop’s managing director, was unavailable for comment as
Campaign went to press.
Sir Terence opened his first Conran Shop in London, in 1975. Plans to
open a shop in New York have been plagued with problems from