Chevron Texaco, the newly created oil giant, is reviewing its
global creative agency requirements.
The company is reviewing the global Chevron corporate account, held by
Young & Rubicam San Francisco, and has also been talking to UK agencies
about project work. Agency sources also suggest that Chevron Texaco is
about to call a review of its creative requirements in Europe.
The Texaco brand will continue to be used across Europe. Chevron will be
used mainly in the US with a third brand, Caltex, in parts of Asia and
HHCL & Partners handles the £10 million UK Texaco account. A
Chevron Texaco spokeswoman in the UK said: "We work closely with HHCL
and nothing will change in the short term but everything will be
In the UK, the majority of Texaco's spend is below the line on activity
including sponsoring ITV's Formula 1 coverage.
Texaco, which has more than 1,000 forecourts in the UK, spent less than
£1 million on above-the-line activity last year. HHCL won the
business in 1999 from IMP. HHCL's account director, Clare Griffiths,
said: "Texaco is keeping its agencies in Europe."
Texaco and Chevron have already consolidated their offices in the
The merger, announced earlier this year, was approved last month.