Agencies line up for railcard ad account

The Association of Train Operating Companies, the organisation that represents the UK's major train operators, is looking for an agency to handle the integrated advertising account for its range of railcards.

ATOC...statutory review
ATOC...statutory review

The pitch comes as part of a statutory review, with a tender document expected to be issued later  this week.

Atoc requires an agency to provide creative and strategic work over the next three years to promote the range of railcards that are available, including the 16-25, Family & Friends and Senior railcards.  

Work will include print, digital and social media work, as well as direct marketing and CRM activity.

Interested agencies are expected to confirm their interest in pitching for the business by 1 November.