Agencies line up for Sky digital bonanza

BSkyB is reviewing its digital ad agency arrangements as it continues to increase its spend on online marketing.

The pitch, which is being handled by the AAR, will focus on finding an agency to work on advertising microsites as part of its upcoming through-the-line campaigns.

Sky's relationship with glue London, which has produced its online banner ads since being appointed in May 2004, is unaffected. However, the increased volume of work required by Sky is understood to have led to the need to appoint a further agency.

Sky is already one of the UK's highest-spending online advertisers, and focuses on online customer acquisition through the use of banner ads and In May 2005, it appointed i-level to handle its digital media account with a brief to drive sales of Sky Digital and Sky+.

BSkyB is the second broadcaster in a month to kick off a digital review. ITV is also in the middle of an online roster pitch (Campaign, 18 August).

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content