Agencies line up as Suzuki plans £10m TV advertising push

Suzuki is in talks with agencies over its £10 million media account, as the Japanese car and motorcycle importer considers expanding its presence on TV.

Traditionally Suzuki has concentrated its media on press campaigns executed through Media By Design. However it is understood the company is looking for a TV planning and buying agency to work alongside its existing agency of record.

Last year Suzuki spent just over one-tenth of its media budget on TV advertising, with the rest being spent on outdoor and press activity.

Steven Redford, Suzuki's marketing communications co-ordinator, denied there was a review and claimed he was "very happy with the current agency arrangements".

No-one at Media By Design was available for comment as Campaign went to press.

Manning Gottlieb OMD has previously worked on the Suzuki account but resigned it in 1997 following a dispute over strategy.

In 1998 John Ayling & Associates was appointed on a contract basis to handle TV buying for a campaign for the Baleno range.

But in January it kicked off a £5 million campaign using posters, press and national TV to support its Liana hatchback. This was the first of three TV bursts to run this year.

Both agencies are run by Ian Norman, the son of Suzuki UK's former chief executive John Norman.


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