Agencies line up for TfL's child road safety digital account

LONDON - The Department for Transport has called a pitch for its child road safety digital account through COI.

Child road safety…pitch
Child road safety…pitch

The winning agency will work on the website and digital advertising projects for the DfT's existing "tales of the road" campaign. The incumbent on the account is Digital Outlook. It is not known whether the agency will repitch.

Leo Burnett launched the "tales of the road" campaign last November.

The hard-hitting ads feature three animated children demonstrating how road injuries have impacted on their lives. They are a move away from the cuddly family of hedgehogs featured in previous campaigns.