Agencies line up for Which? ad account

LONDON - Which?, the consumer watchdog group, is launching a price comparison site and is on the hunt for an agency to handle advertising for the service.

Which?...seeking agency for price comparison site
Which?...seeking agency for price comparison site

WCRS and the Cossette-owned Elvis are understood to be pitching for the business, with a result expected imminently.

The successful agency will produce TV, press and poster campaigns promoting the online service, which will launch as a competitor to established comparison sites such as and, later this year. 

In the past, Which? has used Watson Phillips Norman to produce its TV, press and DM communications, promoting both its magazine and brand website, but the consumer watchdog has not produced any TV advertising since June 2006.

Its most recent TV campaign sought to reverse misconceptions that Which? just reviewed washing machines, and featured a variety of products reviewed in its magazine, such as TVs and blenders, accompanied by the Anvil Chorus from Verdi's La Traviata.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content