Agencies get ready to pitch for Historic Royal Palaces brief

Creative and media agencies are lining up for the opportunity to promote London's regal tourist attractions as Historic Royal Palaces puts its accounts up for review.

The pitch for the group, whose portfolio includes the Tower of London, Kensington Palace and Hampton Court, will be backed by a spend of £1.5 million. The process is being run through the AAR.

Initially the pitch will involve a long list of agencies, out of which a shortlist of four or five will be chosen. It is not clear whether the incumbents, Senior King and Media Options, will be repitching for the business. The process will be concluded by September.

Danny Homan, the marketing director of Historic Royal Palaces, confirmed the review was taking place and said forthcoming activity would be concentrated on the summer months of 2003.

"The main evidence of the campaign will be seen in the peak visitor months of April to October, Homan explained.

He added that the winning agency will be charged with producing work that encourages domestic tourists, as well as international visitors, to visit the three palaces.

Senior King was appointed to the Historic Royal Palaces creative account in August 2000. The business had previously been handled by CDP.

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