With technology driving innovation in adland, are agencies doing enough to prepare? Campaign spoke to Cheil Worldwide, DigitasLBi, J. Walter Thompson and Openr to find out how the agency of the future will embrace technology.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.