The event, held at Borough Market on Tuesday, saw each agency on the COI roster allocated equal space in which to pitch their wares. Only one power point was allowed per stall, and giveaways - including refreshments - were barred. An array of advertising figures assembled: Clemmow Hornby Inge dressed as butchers, while McCann Erickson Manchester employed a Del Boy lookalike in a play on the market-stall theme.
The COI deputy chief executive, Peter Buchanan, said: "We have 300 clients who regularly deal with agencies and we wanted to find an interesting, unusual and exciting way that they could see all the agencies together."
However, agency sources said that while COI presence was high, they were disappointed by the low government department turn-out.