DS.Emotion's initiative, raising money for Leeds-based homeless charity St George’s Crypt, picked up 5% of the vote.
Zak's survival kit for the millennial forced to part ways with their phone on Christmas Day won 7% of your votes.
3 Free the Birds
Fun fact: after the 12 days of Christmas, the protagonist has received a whopping 184 birds (counting partridges, turtle doves, French hens, calling birds, geese a laying and swans a swimming) from their deranged stalker. Free the Birds' card, making reference to the name it adopted earlier this year, won 8% of the vote.
The big two. Despite a valiant effort that saw it close the gap on the eventual winner in the final stages, VMLY&R's collection of Christmas gifs finished second, on 18% of the vote.
And just ahead, on 19%, is its WPP stablemate, soon to become Wunderman Thompson. It looks like people really do like tampons.