What agency Huge learnt after paying for Pokémon Go 'lures'

A US branch of digital agency Huge jumped early on the Pokémon Go bandwagon and saw a big sales uplift in its cafe as a result.

by Shona Ghosh
Pokémon Go: retailers and agencies have experimented with the game as a marketing tool
Pokémon Go: retailers and agencies have experimented with the game as a marketing tool

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