Agency launches in Scotland to give fast turnaround of ideas

A new ad agency is launching in Scotland to offer fast turnaround

work from acclaimed UK creative talent for clients in the Scottish

market.



Talent.ed advertising launches on 1 November and will offer UK talent to

work on a project-by-project basis.



The intention of talent.ed will not be to form long-term relationships

with clients, but rather to offer one-off solutions to briefs. The

agency will have no monthly fee and no retainer.



The names of individuals who will produce the creative work have yet to

be announced, but they include freelance art directors and copywriters

formerly from agencies including Bartle Bogle Hegarty, Abbott Mead

Vickers BBDO, St Luke's and HHCL & Partners.



The team of creatives will have a few days from the initial client

briefing before presenting its ideas. The work can then stop at this

point or continue further.



Talent.ed advertising will work on whole campaigns to one-off ads across

TV, press, radio, outdoor and online.



The talent.ed partnership was launched by Tim Maguire and Jo Gainsburgh

in October last year to handle public and private relations.



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