A new ad agency is launching in Scotland to offer fast turnaround
work from acclaimed UK creative talent for clients in the Scottish
Talent.ed advertising launches on 1 November and will offer UK talent to
work on a project-by-project basis.
The intention of talent.ed will not be to form long-term relationships
with clients, but rather to offer one-off solutions to briefs. The
agency will have no monthly fee and no retainer.
The names of individuals who will produce the creative work have yet to
be announced, but they include freelance art directors and copywriters
formerly from agencies including Bartle Bogle Hegarty, Abbott Mead
Vickers BBDO, St Luke's and HHCL & Partners.
The team of creatives will have a few days from the initial client
briefing before presenting its ideas. The work can then stop at this
point or continue further.
Talent.ed advertising will work on whole campaigns to one-off ads across
TV, press, radio, outdoor and online.
The talent.ed partnership was launched by Tim Maguire and Jo Gainsburgh
in October last year to handle public and private relations.