Agency Republic in viral task for Oxfam lobbying newsletter

Agency Republic has created a digital execution for the May issue of Oxfam's monthly online newsletter communicating the success of the charity's lobbying activities.

The viral spot shows thousands of British school children demonstrating outside Westminster on behalf of children across the world who have no access to education.

The endline is delivered by the Liberal Democrat MP Norman Lamb. He says: "There are something like 100 million children around the world who have no education at all. It's so important for their future and for the world's future that it changes fast."

The viral was written by David Newby and art directed by Marga Arrom-Bibiloni.

Paul Adams, the group account director at Agency Republic's social marketing division, Social Republic, said: "This format helps Oxfam to maintain interest for its supporters and prompts the viral distribution of an important social message."

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