Which agency will take home B2C Brand Experience of the Year?

A Converse 'hotel' and a hot air balloon party are among the activations shortlisted for the Campaign Event Awards. We take a closer look at the work.

'Converse One Star Hotel' by XYZ and Hotel

The brand took over an east London residence and filled six rooms with a different interactive element, such as a game of mahjong, live screen printing and backgammon matches.

'Desperados SkyFest' by We Are Pi and Jack Morton Worldwide

Seven hot air balloons took to the sky with DJs to create an epic party. Desperados literally took its marketing to another level.

Greggs 'Valentine’s Day' by Taylor Herring and Greggs

In a bid to trial an evening dining option, the retailer opted to create a "tongue-in-cheek antidote to Valentine’s Day".

Levi's 'Live in Levi's' by LIGHTBLUE

LIGHTBLUE designed an omni-channel experience that would help re-energize Levi’s retail efforts across the Middle East and help the brand come on top of one the most competitive shopping destinations in the world: Dubai.

HBO 'SXS Westworld' by Giant Spoon

Creating a real-life version of the Mariposa Saloon was one of the best ways to get viewers even more excited about Westworld.

Find out which agency will be awarded the coveted prize at the Campaign Event Awards on 1 November. Visit www.campaigneventawards.com for more information and to book your ticket.

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