lands DVLA's digital brief has won the digital marketing brief for the Driver and Vehicle Licensing Agency's initiative to enable drivers to apply for their licences online.

The agency triumphed over Dare and Profero in a pitch run by COI Communications. will handle all online advertising for the project, set to launch in February. Media planning and buying will be by i-level.

The Drivers Re-engineering Project will enable people to apply for their driving licences - and keep their details up to date - via the Government's public services website, has been briefed to drive traffic to the site and build awareness of the new online services.

The project should cost £35 million and take two-and-a-half years to complete as part of a programme to put government services online.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content