- US New media agencies Agency.com and Interactive Solutions, both of which Omnicom has a minority shareholding in, have announced they are to merge.
The new company will have projected 1998 revenues of £37 million and more than 375 staff with offices in London, New York, Boston, San Francisco and Dallas. It will retain the Agency.com name and will be 40 per cent owned by Omnicom.
The Agency.com merger is the latest in a series of industry deals. Last week saw True North owned interactive subsidiary Poppe Tyson, merge with Modem Media to create Modem Media.Poppe Tyson.
Prior to that UK new media agency, CHBi was 100 per cent acquired by Razorfish, a US digital communications company which is also part-owned by Omnicom.
The Agency.com and Interactive Solutions merger follows closely on the heels of Agency.com taking 100 per cent ownership and merging operations with London based Online Magic.
The new company can boast American Express, British Airways, and Lucent Technologies among its key blue chip client list.