wins Cable & Wireless global task

Cable & Wireless, the global telecoms group, has named

and its interactive marketing division, i-traffic, as its lead agencies

for all interactive services. and i-traffic have been handed the multimillion-pound global

account after a pitch thought to have involved at least two other

interactive agencies. They will provide C&W with design, interactive

planning, technical coding, web development, marketing and strategic

digital consultancy around the world.

The agencies will concentrate initially on the UK and US but are

expected to branch out to other regions.

I-traffic is already drawing up strategic plans.

Working with McCann-Erickson and Carat, Agency. com and i-traffic first

task will be to focus on generating awareness of C&W's

business-to-business services and to assist online customer acquisition

and retention.

"'s specialist e-business builder skills and i-traffic's

interactive marketing experience offered us ideal support for our

interactive activities," John Worne, the director of brand and global

campaigns at C&W, said. "This agreement continues our policy of working

in partnership with 'best-of-breed' agencies to deliver integrated

online and offline campaigns across our global markets."

Working with C&W's own e-Enablement team, i-traffic and will

profile online offerings for customers, such as distance learning,

online registration sites and streaming media.

John Thew, the client partner at responsible for C&W, said:

"We aim to make it the interactive leader in its market sector and to

demonstrate a results-driven return on its investment."