Agent Provocateur film reveals effect of lingerie in jail breakout

A prison riot provoked by a sexily dressed woman to spring her lover is the theme of a commercial marking a return to advertising by the risque lingerie chain, Agent Provocateur.

A prison riot provoked by a sexily dressed woman to spring her

lover is the theme of a commercial marking a return to advertising by

the risque lingerie chain, Agent Provocateur.



During the mayhem that ensues as the woman starts stripping off in front

of her prisoner boyfriend, the pair manage to swap clothes. The

60-second drama ends with the laughing man making a tottering escape

wearing a pair of high-heeled shoes and the endline: ’When you want to

have it away.’



The commercial, the first to be produced for the chain by Barrett Cernis

Delves & Partners, is in line with its bid to emphasise the design,

quality and femininity of its products. It will run on MTV and in

selected cinemas from the end of this month.



The ad contrasts with the previous Agent Provocateur commercial in 1995

showing a man so stimulated by a shop window display that his erection

smashes the glass.



It also marks the advertising debut of Gina Bellman, who featured in the

Dennis Potter TV drama, Blackeyes.



Ray Barrett, the agency’s creative partner who art directed the

commercial, said: ’We deliberately went for an actress rather than a

model because we wanted to talk about sex, but not in the most obvious

way.’ The ad was written by Andy Imrie.



The commercial’s directors, Barry Skolnick and John Gwyther, of RSA

Films, spent two days filming on a prison set created beneath Camden’s

Roundhouse, along with almost the entire cast of the So Damn Tough

agency, which specialises in brutish-looking actors.



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