Do you agree that Cadbury Gorilla is the nation's favourite ad of all time? Vote now #60YearsTVAds

Throughout September, we've been asking the industry for their favourite ads of all time. From those results, we then took a shortlist of 15 ads to the public vote. The results are in and Guinness Surfer takes the industry gong, while Cadbury Gorilla wins the hearts of the public. But do you agree?

Vote for your favourite TV ad of all time
Vote for your favourite TV ad of all time

Click here to skip to the vote

With the 60th anniversary of the first TV ad shown in the UK falling on 22 September, we're celebrating the best of TV advertising for the entire month. 

As part of the celebrations, we wanted to know what the UK's favourite TV ad of all time is. We asking our social media followers for a long list of suggestions over August, then whittled it down to the 25 TV ads below. We've ensured all decades get a see in and we've picked the ads that were most frequently suggested. 

Have your say: vote today

But do you agree with the outcome of the vote? Do you back the industry insider winner, Guinness Surfer, or are you of the thinking that the Cadbury Gorilla drummed its way into our hearts and minds forever?

If you need to refresh your memory, click on each ad below to reveal the ad. Once you've decided, select your winner in the poll at the bottom. And we'll see if you disagree. Follow the hashtag #60YearsTVads to join the conversation.

Cadbury’s Smash Potatoes - For mash get Smash

Honda - The Cog

Tango - Blackcurrant Tango

The Guardian - Points of View

Guinness - Surfer

Hovis - Bike

Compare The Market - Compare the Meerkat

Cadbury - Gorilla

R White’s - Secret Lemonade Drinker

John Lewis - Always a Woman

Walkers - Welcome Home Gary Lineker

Budweiser - Wassup

PG Tips - Chimps

Hamlet - Photo Booth

Cinzano - Leonard Rossiter and Joan Collins

Yellow Pages - Fly Fishing J R Hartley

Reebok - Belly’s Gonna Get Ya

BT - Maureen Lipman

Nike - Write the Future

VW - Changes

Levi’s - Flat Eric

Stella Artois - Ice Skating Priests

Coca-Cola - Teach the World to Sing

Sony Bravia - Bouncing Balls

Levis - Laundrette