The television sales house AH Media is extending its remit to
interactive advertising and marketing services following its appointment
to represent Storm Radio, the first dedicated internet radio station in
Andy Hawkins, a former sales director of Granada Media Sales who founded
AH Media last autumn, has called the new division Beyond the Banner.
Storm Radio is owned by the former Radio 1 DJ Bruno Brooks, through his
media company BBM&E.
Storm Radio, which will be a music station aimed at 16- to 34-year-olds,
will feature celebrity DJs and be linked to a leading internet service
Hawkins said: ’We will not just offer banner sales and general
advertising sales. Beyond the Banner will act as a commercial arm for
internet companies, focusing on marketing as well as on-air and off-air
He added that Storm Radio has the potential to gain three million
listeners by the end of the year through its distribution arrangements.
He is seeking new staff to work for the internet business arm.