AH Media, the national sales house for the local television
industry, is broadening its business base to encompass outdoor
As part of its expansion, the company recently hired a sales manager,
Adam Verby, and two sales executives, Jim Brinton and Sonya Yardin. It
will recruit six more sales people over the next three months, possibly
with more to follow.
AH Media’s first initiative in the outdoor sector is a deal with Car
Parking Logos to sell ambient advertising slots in and around NCP car
parks. The initiative is set to roll out across London at the end of
April, followed by the launch of a national package to include 500 NCP
sites across the UK.
The slots take the form of logos melted into the tarmac on ramps and
around lift areas. They are fitted with reflective material to make them
visible all day. The maximum size for a logo is ten square metres. AH
Media is offering weekly and monthly advertising packages.
The sales house hopes advertisers will include radio and TV stations as
well as newspapers. Steve Roose, national sales director at AH Media,
said the company was already in talks with car manufacturers and
cross-channel ferry companies.
The logos can also be used on a short-term basis to lure visitors to pop
concerts, football matches and other local events.
Roose said: ’The logo option offers a cost-effective form of
advertising. The launch rate offers advertisers a logo slot at a cost of
38p per thousand for an initial three-month period.’
Andy Hawkins, AH Media’s chief executive, added: ’It’s a brilliant
branding opportunity for advertisers. We have already presented the idea
to the big media owners and agencies in London and the feedback is
The company confirmed that it would roll out a raft of outdoor
advertising opportunities in the coming months, but declined to give
It is also exploring other avenues, such as radio sales and the
AH Media sells across a portfolio of 11 local television stations,
including Midland Asian TV - which is broadcast in Leicester -
Liverpool’s Asian Channel and Scotland’s Channel 6.