AHDB Pork "Cheat on chicken" by George & Dragon

A man in a chicken suit is crushed to find a couple eating pork for dinner in George & Dragon's first TV campaign for AHDB Pork, the body responsible for supporting the English pig farming industry.

The ad aims to get people to break out of their mealtime routines and choose pork medallions over chicken. It was created by Zach Speight and Harriet Wiltshire, the creative team behind Scope's "End the awkward" campaign, and directed by Ben Tonge through Acne. 

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