HOW TO GET AHEAD: MY GURU - Capital Advertising’s Nikki Mendonca prefers her heroes in paperback form

Barely a day goes by at Capital without media strategy chief Nikki Mendonca quoting from one of her favourite self-help books.

Barely a day goes by at Capital without media strategy chief Nikki

Mendonca quoting from one of her favourite self-help books.



’What I most admire in people is a spirit of independence. My guiding

lights are authors who capture that spirit in their writing. Take Dale

Carnegie, author of How to Win Friends and Influence People. It’s so

go-getting and inspirational. The power of being positive should never

be underestimated.’



Mendonca is also inspired by Germaine Greer. ’The Whole Woman is my

favourite book. Her words are a comforting and educational source for

women in business.



As a woman surrounded by senior male figures, I constantly have to tell

myself that I must not be beaten down.’



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