HOW TO GET AHEAD: My Guru - Peter Barrie, display ad manager, newspapers, at The Telegraph, nominates Tim McClosky, OMD UK managing partner

’I have been dealing with Tim for years. He’s a hardcore negotiator and we have had some pretty good battles - which is the most fun part of the job for me.

’I have been dealing with Tim for years. He’s a hardcore negotiator

and we have had some pretty good battles - which is the most fun part of

the job for me.



’Tim understands that the real art of negotiating is in analysing what

you are being presented with and then making the most of it. On the

agency side, that means getting the deal that represents the best value

to your client.



’For this skill - and for others - Tim is very highly respected.



He has been a mentor to a good many people in the agency field - even

though others may be bigger ’names’ than him in terms of their profile.’



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