Nathan Kosky, senior account manager at 24/7, has had a handful of
mentors. The most recent is John Humphrey, former ad and development
director at Hello!
’John’s innate business sense is the quality that makes him special. At
the end of the day, media is about making money and he never loses sight
of this fact. Sometimes it’s all too easy to forget media is a business
like any other, and should be run as such.
’John comes from an economics background and he brought that with him to
Hello!. The magazine was successful before he arrived but I believe he
really steered it down a far more business-like and professional route,
focusing on profits and turning it into the extremely powerful force it