HOW TO GET AHEAD: MY GURU

DoubleClick UK’s managing director Andy Mitchell nominates Ogilvy & Mather’s former finance director Peter Walker,who is now at Leo Burnett

DoubleClick UK’s managing director Andy Mitchell nominates Ogilvy &

Mather’s former finance director Peter Walker,who is now at Leo

Burnett



’O&M’s foray into the internet was largely driven by the senior

directors, particularly Peter Walker,’ recalls Andy Mitchell, who once

headed the agency’s new-media department. ’If you’re going to succeed in

this business you need a lot of leeway. But it’s not always easy to get

it, particularly from those who hold the purse strings, but Peter didn’t

flinch.



’Leo Burnett has been making in-roads into new-media lately and I

wouldn’t be surprised if Peter has had an influence. He’s extremely

creative, which you don’t necessarily expect of a finance man.’



He’s also a fan of another Walker - Christine. ’What is it about

Walkers, I wonder?’



Mentor



Mental



Money man



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