Caroline Hughes, Freeserve’s ad sales director, nominates Maarten
’I worked for Maarten for two years as a strategic planner on the
Coca-Cola account at Universal McCann Worldwide.
’Maarten is a relaxed Dutchman who doesn’t care too much about title or
rank. He just had faith in his team and played to people’s
With this attitude, he gave his staff the freedom to get the job
He was a great boss and became a good friend.
’During my two years he gave me some great advice. Now I’m leading my
own team I find myself drawing on some of those lessons. The only thing
I can’t rate him on was his sense of humour - it was bloody awful.’