What does it do? Boomerang Media is a postcard advertising media
company. It distributes over 220 million of those nice postcards a
You know, the ones you encounter while stumbling to the loo in bars,
restaurants and cinemas.
Good offices? They’re in Aldershot. OK, so it’s not sexy Soho or groovy
Glasgow, but Boomerang is housed in a Georgian mansion in the middle of
a park which, as ad sales manager Martin Smith points out, is ’great for
sunbathing and picnics in the summer’.
Facilities include a fully equipped kitchen, with two microwave ovens
and a cappuccino machine. Boomerang also has its own sandwich supplier
and there’s a handy mini supermarket three minutes away. Nearby is a
football pitch, tennis courts and a dry ski slope. You don’t get those
What’s it like? ’Relaxed with lots of banter,’ according to Smith. Staff
don’t have to wear suits unless they are visiting clients, which they do
one day a week. The remainder is spent on the phone, looking after
clients and chatting up new ones.
The average age is 25 and the sexes are evenly split, six women to seven
What about perks? 20 days’ holiday, a bonus based on performance,
’motivational’ activities such as a training day with the Gurkhas
(motivational?) and bonding holidays to France and Tunisia (that’s more
Is it good at training? Everyone gets a four- to six-week induction
The company holds interactive workshops and there’s a sponsorship scheme
for those seeking external qualifications.
How does it recruit? Using local media and word of mouth. Sales
experience is preferred but not essential. ’Determination to succeed and
ability to think on one’s feet,’ is what they are looking for.
How do you get ahead? ’Through results!’. The career structure runs from
sales executive to senior sales executive and then sales controller. The
latter is responsible for three staff.