What do they do? Sell advertising across a range of women’s
magazines grouped into youth, glossies, babies and home/health. The
staff is predominantly young and female.
Good offices? The new offices on Shaftesbury Avenue are close to the
eateries and wine bars of Soho and Covent Garden, and ’far too
convenient’ for the designer shops of Neal Street.
The building’s pastel shades and wacky meeting rooms, with names such as
the Egg and the Diner (pictured), can surprise visitors used to the
formality of IPC.
What’s it like? A slightly batty sorority house with a touch of the Ab
Fabs. Lots of parties, fun if you can stand the constant
The best is the annual ad awards, the Emap Oscars.
The predominantly female staff may appeal to some young men, but there’s
a dearth of footie talk. Male recruits feel intimidated by having to
share the unisex loo and try to hang on until they can get home ...
What about perks? Each employee gets a Life Map - a flexible package of
benefits including gym membership, life insurance, dental cover, health
check and childcare vouchers. Items can be traded, eg. life cover for an
extra day’s holiday. Ad directors get private health insurance. Free
Emap shares and options are offered to all.
If the annual sales target is met, staffers are rewarded with a trip to
Paris or Amsterdam. There are weekly prizes of gift vouchers for the
best team and individual. The lucky winners also get to keep a lava lamp
on their desk for a week.
A visiting reflexologist treats patients in the boardroom.
Is it good at training? Sales executives get a minimum of three days
external training a year.
How does someone get ahead? Be able to hold your drink or hide your
Sid the Sexists need not apply.