HOW TO GET AHEAD: WHAT IT’S LIKE TO WORK FOR ... NATURE PUBLISHING GROUP - Selling advertising in an old beer bottling plant in King’s Cross is rather entertaining

What does it do? The sales team sells advertising for Nature - ’the oldest and most-respected multidisciplinary science journal in the world’ - and its associated websites. ’We have offices all over the world - New York, San Francisco, Moscow and Tokyo, to name just a few. Nature has 27 sales people across Europe and another 20 in the rest of the world,’ says internet sales manager Scott Bridges.

What does it do? The sales team sells advertising for Nature - ’the

oldest and most-respected multidisciplinary science journal in the

world’ - and its associated websites. ’We have offices all over the

world - New York, San Francisco, Moscow and Tokyo, to name just a few.

Nature has 27 sales people across Europe and another 20 in the rest of

the world,’ says internet sales manager Scott Bridges.



Good office? ’It’s an old beer bottling plant on Regents Canal in King’s

Cross. It sounds awful but it is fantastic,’ enthuses Bridges. ’It’s

open plan, has exposed brick walls and there’s a bridge that runs across

the atrium. It’s a bit like the ITN building but more rustic.’



What’s it like? ’Great fun. We have a fairly young workforce and there’s

a lively atmosphere. There are some good after-work drinking dens - Ruby

Lounge is a favourite with cocktail fans and The Waterside is good if

you fancy a bit of spit ’n’ sawdust.’



What about perks? ’We’ve got an amazing canteen. There’s a huge salad

bar and a choice of three or four hot meals every day, but the best

thing is that it’s free. The usual pension plans and healthcare are

available and there’s the chance to go on lots of international trips,

particularly to Germany as a lot of scientific expos take place

there.



What about training? ’Nature has probably the best training set-up of

any company I’ve worked for,’ says Bridges. ’We use a place called

Communication Skills Europe for external stuff, and there’s ongoing

training for all the staff. We’ve got a dedicated internal trainer -

Karen O’Neill - who used to be an ad manager.’



How does it recruit? ’We advertise in the trade press and get a good

response from national newspaper ads in foreign countries. We also use

all the big consultants - Media Exchange, Moriati and Price Jamieson are

particularly good.’



How do you get ahead? ’Use your initiative, come up with clever and

unusual ideas and work well as part of a team.’



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