What does it do? It produces consumer and business magazines,
mainly in the IT and financial sectors. And, of course, it’s involved in
new media. The ad sales teams work across traditional and online
Good office? The big red-brick building in Soho’s Broadwick Street was
once rather unfairly christened ’the Lubyanka’, after the old KGB
But VNU assures us it has been revamped and is now ’modern and open
Besides, you read that word ’Soho’, right? So sod the decor, you’re in
What’s it like? VNU tells us it attracts ’vibrant, outgoing people who
are committed to working hard while having a good time’. Success is
rewarded regardless of length of service. The average age is 27 and
there’s plenty of after-hours drinking. The annual party involves
’copious amounts of food and alcohol’. Kensington Roof Gardens had the
pleasure of their company last year.
What about perks? Free life assurance, a pension scheme, subsidised
sports club membership, an interest-free season-ticket loan and 26 days’
holiday a year. More experienced account handlers get cars, laptops and
mobile phones. Ad sales people are encouraged to entertain their
clients, so parties, lunches and sports events are all up for grabs.
Is it good at training? New employees receive a full induction
programme, plus product/market and skills training appropriate to their
ability. There are also a number of courses, in everything from
negotiation to developing business strategy and marketing.
How does it recruit? You’ll need sales experience, but not necessarily
in media. VNU likes to hire people from a variety of backgrounds as it
’ensures new ideas and ways of working enter the building’.
How do you get ahead? You have to be enterprising, intelligent and
And you need to know how to have a good time.