’It was the best freebie of my life,’ grins Mike Hope-Milne,
MediaCom TMB’s head of radio, reflecting on his Club Med trip to
Martinique courtesy of the French paper Le Figaro. ’And the funniest
part was that I wasn’t even invited,’ he adds.
’When a pal invited me in place of his colleague, I jumped at the
chance. The only condition was that I avoided anyone linked to Le
Hope-Milne says the trip was close to perfection, despite having to duck
every time the paper’s fierce-looking PR women marched past.
’Every night there were exquisite buffets and free cocktails. But the
best part was sleeping in huts on a white beach under the coconut