So which buyers spent the most with Marie Claire this year? It’s
easy to find out - because the magazine flew them all to New York last
weekend on its annual Christmas shopping jolly.
As perks go, this is top notch. Twenty-five sales and agency people were
whisked to the Big Apple, put up in swanky Morgan’s hotel and given some
wedge to spend. Acting ad director Clare Dove won’t reveal how much cash
they got but she says: ’It’s a way of saying thank you to those who’ve
spent the most with us.’
The party included staff from Initiative, Carat, CDP, BJK&E, Optimedia,
Zenith, Universal, New PHD, Mediapolis and MediaCom.
