How To Get Ahead: Talk It Up

Tackling those tricky interview questions. This week: ’Why do you want to sell a different medium?’

Tackling those tricky interview questions. This week: ’Why do you

want to sell a different medium?’



You’ll face this question if you want to move from radio to print,

outdoor to online etc. One candidate told the interviewer how terrible

he thought radio advertising was, with predictable results. Another

said: ’Because it pays better.’ Stick to: ’I want to apply my skills in

a different environment and deal with different clients. I’m looking for

that kind of challenge.’



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