How To Get Ahead: Working Abroad ... Auckland - New Zealanders are not sheepish when it comes to launching groovy titles

Auckland isn’t up there with New York and Paris when you think of funky cities, but Fiona Morgan has a different view.

Auckland isn’t up there with New York and Paris when you think of

funky cities, but Fiona Morgan has a different view.



’After a while, I thought I just had to see London,’ admits the New

Zealander, a recently appointed sales executive at Wallpaper. ’But it

wasn’t a case of having to get out. Auckland is a pretty cool place

these days - just take a look at the feature in the October issue of

Wallpaper.’ Sure enough, the place looks pretty funky. It’s enclosed by

water and volcanic hills and has an impressive harbour bridge.



So a sheep gag wouldn’t be funny at this point? ’No. Of course, Auckland

isn’t as big as London (the city had around one million inhabitants at

the last count), but it’s growing quickly and there are a lot of

opportunities.



’Rupert Murdoch used to dominate the magazine publishing world in

Auckland - and New Zealand in general - but there’s an increasing number

of young people setting up good niche titles that are a lot of fun to

work for.



It all started with a youth magazine called Pavement, and expanded from

there. I ran a street-style magazine called Pulp for people aged 15-24,

which did really well.



’The cost of living is reasonable. A Heineken will set you back five or

six New Zealand dollars (less than pounds 2) and the wine is cheap and

fantastic. I still get a shock when I see the price of a bottle of New

Zealand wine over here.’



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