HOW TO GET AHEAD: WORKING ABROAD ... FLORENCE - London cash blues? Then go to Italy where you can live off your folks for ages

Beautiful as it is, Florence has its drawbacks for people who want to work in the media industry, according to Stefano Spadini, a native of the city.

Beautiful as it is, Florence has its drawbacks for people who want

to work in the media industry, according to Stefano Spadini, a native of

the city.



Spadini, media planner/buyer at Starcom Motive, originally came to

London for a couple of weeks, but was so impressed by the career

opportunities he decided to stay.



’The media industry is much smaller in Italy, so there is less chance of

finding a job over there,’ he says. ’People are more ambitious over here

than they are in Florence. I was not given much of a chance to use my

qualifications effectively in Italy.’



And, yes, Spadini confirms that working life is frantic in London

compared with the ’slow and relaxed’ attitude in Firenze.



He avoids the subject of those little scooters that swarm all over the

average Italian piazza - Florence is known as the motorino capital of

the world - but he does confess that ’Italians love their cars’, and

that public transport ain’t much cop in Florence. ’You have to have a

car to get around. I used to drive my mum’s Peugeot 106 everywhere.’



Anyone who decides to live in Florence would be pleasantly surprised by

the cost of accommodation, however. ’The standard of living is high in

Italy. You won’t find people sharing flats - they live with their

parents until they’re about 30. In England it is an embarrassment to

live with your parents, but there it is part of the culture.’