How To Get Ahead: Working Abroad ... Singapore - Life isn’t too taxing for the lucky expats who sling off to this prosperous island

’Singapore is a major regional advertising centre for print and TV. Lots of multinationals have relocated from Hong Kong and made it their regional headquarters. So it’s where the region’s international advertising dollars are,’ says Richard Joyce, regional advertising director for Newsweek.

’Singapore is a major regional advertising centre for print and TV.

Lots of multinationals have relocated from Hong Kong and made it their

regional headquarters. So it’s where the region’s international

advertising dollars are,’ says Richard Joyce, regional advertising

director for Newsweek.



’Singapore’s an easy place in which to live and do business because it’s

a prosperous, hi-tech society and English is the official language.

Everything’s clean and efficient, which isn’t always the case in Asia.

There are lots of expatriates - Brits, Australians, Americans and

Europeans. But the days of people lounging in Raffles Hotel, knocking

back Singapore Slings have long gone; the pace of life is far more

hectic now.



’On Thursday and Friday nights everyone tends to head for Boat Quay, so

you’ll always bump into someone you know. The Penny Black is the British

pub and Harry’s Bar (reputedly Nick Leeson’s favourite) is very popular

too, but there’s a staggering variety of venues to choose from.



’We’re about one degree north of the equator, which means the

temperature is 32 degrees every day. It gets light at 7am and goes dark

at 7pm for 365 days a year.



’I like surfing and in London it took me three-and-a-half hours to reach

a cold, windy Devon beach. Out here I can be in Bali in the same time.

It’s a tremendous place. You don’t pay much tax either, which is another

great perk.’



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