’Singapore is a major regional advertising centre for print and TV.
Lots of multinationals have relocated from Hong Kong and made it their
regional headquarters. So it’s where the region’s international
advertising dollars are,’ says Richard Joyce, regional advertising
director for Newsweek.
’Singapore’s an easy place in which to live and do business because it’s
a prosperous, hi-tech society and English is the official language.
Everything’s clean and efficient, which isn’t always the case in Asia.
There are lots of expatriates - Brits, Australians, Americans and
Europeans. But the days of people lounging in Raffles Hotel, knocking
back Singapore Slings have long gone; the pace of life is far more
’On Thursday and Friday nights everyone tends to head for Boat Quay, so
you’ll always bump into someone you know. The Penny Black is the British
pub and Harry’s Bar (reputedly Nick Leeson’s favourite) is very popular
too, but there’s a staggering variety of venues to choose from.
’We’re about one degree north of the equator, which means the
temperature is 32 degrees every day. It gets light at 7am and goes dark
at 7pm for 365 days a year.
’I like surfing and in London it took me three-and-a-half hours to reach
a cold, windy Devon beach. Out here I can be in Bali in the same time.
It’s a tremendous place. You don’t pay much tax either, which is another