HOW TO GET AHEAD: WORKING ABROAD ... STOCKHOLM - All night clubbing, constant daylight and herring make an interesting combination

Starcom Motive regional business director Richard Davies has fond memories of the caring, the sharing and the herring in Stockholm.

Starcom Motive regional business director Richard Davies has fond

memories of the caring, the sharing and the herring in Stockholm.



’I went to Stockholm in 1994 as a media director of creative agency

Message Media. I only intended to stay for six months but I ended up

staying for two years,’ says Davies.



’The working environment was superb. It was more laid back than the UK

and there was hardly any office politics, which made for a relaxed

atmosphere.



We stopped for tea, cakes and a good chat every day. There was a lot of

caring and sharing in Stockholm.



’In terms of TV, Sweden was relatively undeveloped but peoples’

day-to-day working practices were very advanced. Workers were extremely

systems literate - when I arrived we all had PCs on our desks. We

certainly didn’t have access to that kind of technology in the UK back

then.’



As soon as the sun came out, Davies found that the Swedes disappeared

into their summerhouses. ’I was left behind and didn’t know anyone.

Stockholm is a beautiful city but those were the loneliest three months

of my life.’



Still, it wasn’t all bad. ’The nightlife in Sweden was good,’ says

Davies.



’In summer it gets dim at 2pm and never really gets dark. In Stockholm

the clubs stay open until 5am - it’s weird when you come out and it’s

still light.’



’The food’s good if you only like herring but, generally, Stockholm was

a great experience for me.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content