Starcom Motive regional business director Richard Davies has fond
memories of the caring, the sharing and the herring in Stockholm.
’I went to Stockholm in 1994 as a media director of creative agency
Message Media. I only intended to stay for six months but I ended up
staying for two years,’ says Davies.
’The working environment was superb. It was more laid back than the UK
and there was hardly any office politics, which made for a relaxed
We stopped for tea, cakes and a good chat every day. There was a lot of
caring and sharing in Stockholm.
’In terms of TV, Sweden was relatively undeveloped but peoples’
day-to-day working practices were very advanced. Workers were extremely
systems literate - when I arrived we all had PCs on our desks. We
certainly didn’t have access to that kind of technology in the UK back
As soon as the sun came out, Davies found that the Swedes disappeared
into their summerhouses. ’I was left behind and didn’t know anyone.
Stockholm is a beautiful city but those were the loneliest three months
of my life.’
Still, it wasn’t all bad. ’The nightlife in Sweden was good,’ says
’In summer it gets dim at 2pm and never really gets dark. In Stockholm
the clubs stay open until 5am - it’s weird when you come out and it’s
’The food’s good if you only like herring but, generally, Stockholm was
a great experience for me.’