HOW TO GET AHEAD: Working Abroad ... Warsaw - There’s nothing grey about glamorous Warsaw. But be wary what clothes you pack

When you visit Warsaw, you won’t see people queuing for bread and potatoes. And you’ll get short shrift from Rupert Slade, media planning director for Initiative Media, if you say you expected to.

When you visit Warsaw, you won’t see people queuing for bread and

potatoes. And you’ll get short shrift from Rupert Slade, media planning

director for Initiative Media, if you say you expected to.



’I get fed up with visitors who have that image of the place. Poland is

one of Europe’s most dynamic and important media markets; there are 40

million consumers here. Clients demand a very high-quality service.



’Poland’s done extraordinarily well during the past ten years, even

better than the Czech Republic and Hungary. Warsaw is virtually the same

as any other major European city. There’s a great sense of style and a

show of wealth. If anything, things move more rapidly. What takes five

years anywhere else happens in one here.



’The climate is extraordinary. There are long Mediterranean summers with

temperatures of around 35 degrees, then for six months there’s snow,

freezing cold weather and temperatures of minus 20. Hardly surprising

that during the winter the Poles are the heaviest TV viewers in Europe,

which affects advertising.



’People are very honest about the way they feel. Go to a client party

and you never know how things will go. It can take three hours to warm

up but then everyone will have a great time.



’Polish is a difficult language, but I’m learning. Most business people

speak English. I’ve been here two years and I love it.’



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