Air France "France is in the air - safety demonstration video" by BETC Paris

Air France has brought its "France is in the air" position to a theatrical safety demonstration video. BETC Paris created the film, which will be used on transatlantic flights from 1 April and features dancers and a pop backing track. Air France is not the first airline to experiment with its in-flight safety videos. Delta Airlines has previously commissioned its agency, Wieden & Kennedy, to create instructional videos with flair.