Air Wick has launched its responsibly-sourced Botanica range with an all-natural spot.
"Nature knows best," the voiceover says as a collection of flowers begin to quickly grow across a picturesque spring. Haliing nature as the driving force behind the brand’s new Botanica range, the ad ends as ingredients used in the range – including a pineapple, lavender and rosemary – transform into Air Wick products.
The work was created by Jade Jones and Masha Shukkore, and directed by Builders Club. Media was handled by Zenith, and the campaign spans across TV, cinema, digital and out-of-home activity.